Privacy Policy

01 Information We Collect

We may collect the following categories of information to provide and improve our services:

• Personal Identifiers: Name, email address, phone number, billing/shipping address.
• Financial Data: UPI ID, credit/debit card details. Note: We do not store full card details on our servers; they are processed securely via third-party payment gateways.
• Account Information: Username, password (encrypted), and order history.
• Technical & Usage Data: IP address, browser type, device information, access time, and pages viewed for analytics and security monitoring.

02 Legal Basis & Consent

We process your personal data based on the consent you provide when using our website or making a purchase. This data is processed for the performance of a contract (fulfilling your orders), compliance with legal obligations (such as tax and GST laws), and our legitimate business interests (such as fraud prevention and website security).

03 How We Use Your Information

We use your data to facilitate smooth business operations and enhance customer experience:

• Process orders, dispatch shipments, and manage deliveries.
• Send order updates, invoices, and delivery notifications.
• Respond to inquiries, provide customer support, and handle warranty claims.
• Prevent fraudulent transactions and ensure website security.
• Improve our products, services, and website functionality.
• Send promotional offers or newsletters (only if explicitly opted-in).

04 Data Sharing & Third Parties

We do not sell, rent, or trade your personal data. We may share data strictly on a need-to-know basis with:

• Logistics and shipping partners (for delivery purposes).
• Payment gateways (for secure transaction processing).
• IT and marketing service providers (under strict confidentiality agreements).
• Government or legal authorities if mandated by law or to protect our legal rights.

Third-Party Liability Shield: We are not responsible for the privacy practices or data security measures of these third-party service providers. You are encouraged to review their privacy policies.

05 Data Security

We use industry-standard security measures to protect your data, including SSL encryption, secure server hosting, and firewall protections.

Limitation of Liability: However, no online transmission is 100% secure. By using our website, you acknowledge the inherent risks of providing personal information online. We shall not be liable for any unauthorized access, hacking, or data breach despite our reasonable security efforts.

06 Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements (e.g., maintaining GST records as mandated by Indian tax laws). Once the retention period expires, data is securely deleted or anonymized.

07 Your Rights

Under applicable Indian data protection laws, you have the right to:

• Access, correct, or update your personal information.
• Request the deletion of your data (subject to legal and statutory obligations).
• Withdraw consent for promotional communications at any time.
• Nominate another individual to exercise your rights in case of death or incapacity.

08 Cookies & Tracking

Our website uses cookies to enhance your shopping experience, remember login details, and analyze site traffic. You can choose to disable cookies via your browser settings; however, this may affect certain website functionalities.

09 Children's Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us immediately for prompt deletion.

10 Grievance Officer

In compliance with the Information Technology Act, 2000, if you have any grievances regarding your personal data, you may contact our Grievance Officer using the details provided in the Contact section below. We will address your concerns within the statutory timeframe.

11 Dispute Resolution & Governing Law

This Privacy Policy is governed by the laws of the Republic of India. Any disputes arising out of this policy shall first be addressed amicably. If unresolved, disputes shall be resolved through arbitration under the Arbitration and Conciliation Act, 1996. The seat and venue of arbitration shall be Srinagar, Jammu & Kashmir, India.